Data Management and Cookie Policy
Skara Konsthotell your privacy and your right to control your personal data. We will be transparent about what information we collect and why, and we will protect it as securely as possible. This Privacy Policy describes what information we collect, the purposes for which it is collected, how you can control your own data, and how you can contact us. This Privacy Policy applies when you use apps, websites, and services included in an app or on a website administered by the Company. The Company is the data controller in accordance with these terms and is responsible for ensuring that processing is carried out in accordance with applicable law.
Here is a summary of what happens on the website during your visit: We track your web activity and may use it for marketing purposes. We collect personal data on specific occasions for the purposes of marketing communications, product information, and customer communications. We process the personal data provided by submitting it to integrated systems. We store personal data in our system for market analysis. We perform automated profiling based on web activity, and your profile may be used for marketing purposes.
Personal information we collect
Skara Konsthotell primarily Konsthotell data directly from you, the customer. Examples of personal data we collect include your name and contact information, such as your mobile phone number and email address. The company may update your information using other public records, such as SPAR, if necessary to ensure proper record-keeping.
Skara Konsthotell , or may collect, your personal data in connection with
- Registration for a service offered through the various platforms Konsthotell by Skara Konsthotell .
- When you enter your email address or mobile phone number on the website.
- If you contact us by email, phone, through our websites, or on social media.
- If you sign up for the Company's newsletter.
- Your visits to our websites and app, including but not limited to traffic data, location data, web logs, and other communication data, as well as, for example, the IP address, device type, operating system, and browser type used for the visit.
Data collection with consent
By filling out a consent form on the website (e.g., subscribing to a newsletter, taking advantage of offers, etc.), you consent to your personal data (e.g., your name, phone number, and email address) may be used for marketing purposes related to the service described in connection with the request for your personal information.
We also collect your IP address, geographic location, and interests so that we can better tailor our marketing to you.
When you visit our website, you also consent to our use of cookies—both first-party and third-party cookies—on your computer. These cookies track you and your browsing behavior in order to provide you with marketing tailored to your behavior.
How we use the information we collect
The company processes personal data primarily for the purposes listed below, as well as for any additional purposes specified at the time of collection.
- To fulfill orders for services through one of the platforms offered by the Company.
- To provide good customer service, such as handling your inquiries, correcting inaccurate information, or sending you the information you’ve requested, such as newsletters
- Information regarding service orders is stored and analyzed, and is used to determine offers and discounts, as well as for both general and targeted marketing.
- To manage customer profiles, conduct analyses, and perform market research
- For system administration and to generate statistical data on our users’ behavior and patterns; however, this does not identify any individual but is done at an aggregated level.
- To analyze your behavior on our websites and app in order to develop, deliver, and improve our products and services.
- Personal data is also used in analyses to perform segmentation and profiling, in order to develop targeted offers and services
- To send you information and marketing via text message, email, app, push notifications, or other digital channels, such as social media, when you have an active customer relationship with us.
- To contact you via the app, text message, email, or mail regarding other offers, promotions, or services that we believe may be of interest to you, please note that you can opt out of these marketing communications at any time.
- In order to provide you with relevant recommendations, offers, and personalized services based on what others with similar behavior patterns have shown interest in, as well as the services you have selected, viewed, and shown interest in.
- To help us develop our website and app to be more user-friendly and to improve your user experience on the platforms offered by the Company by tailoring the display of the services to the device being used.
- To send important messages, such as notifications about changes to our terms and policies.
Information that may be disclosed
We may share information with other companies that process data on our behalf so that we can provide our services, such as analytics, distribution, or other services designed to uphold and enforce our Terms of Use and Terms of Delivery. However, we always maintain a high level of security and confidentiality in all processing of personal data.
The company works exclusively with partners that process personal data within the EU/EEA or with companies that maintain the same level of protection as within the EU/EEA, for example, by adhering to the EU-U.S. Privacy Shield Framework.
About cookies
When you use our website and app, personal data may be collected through means such as cookies. However, this is done only with your separate consent. In such cases, information about your usage and the pages you visit is stored. This may include technical information about your device and internet connection, such as operating system, browser version, IP address, cookies, and unique identifiers. When you visit our websites where our services are provided, various technologies may be used to recognize you in order to learn more about our users. This may occur directly or through the use of third-party technologies. If you wish to be forgotten on our website, you can clear your cookies on our website according to the instructions provided by the browser you are using.
Legal basis, storage, and deletion of personal data
By providing information to the Company, you consent to the Company recording and storing information about the service you have purchased and processing the personal data provided for the purposes specified. As the legal basis for processing, the Company will rely on the performance of a contract, legitimate interest, or consent. If the Company relies on legitimate interest as the basis, this will only be done for the purposes stated above.
Please note that you may withdraw your consent at any time by contacting us; for contact information, see the “Contact Us” section.
Data processing is conducted in accordance with applicable laws and ensures that personal data is not retained for longer than is necessary for the purposes of the processing. The company will store your personal data for as long as you remain a customer of ours. Data is deleted when it is no longer current or necessary for analysis or direct marketing for the purposes for which it was collected. Certain information may be retained longer when required by other legal requirements, such as the Accounting Act. High standards of security and confidentiality are always observed in all handling of personal data.
Your rights
You have rights regarding your personal data, and you can control what information is stored. The company will correct any data found to be inaccurate, either on its own initiative or at the customer’s request. You may also request at any time that your data be deleted or that its use be restricted by contacting us. You may opt out of receiving marketing communications from us at any time by contacting us or by unsubscribing from further communications via email and SMS that we send you.
You can obtain information about what personal data is on file by submitting a written request for a so-called data access report to the hotel.
Links to other websites
If our website contains links to third-party websites, web pages, or material published by third parties, these links are provided for informational purposes only. Since the Company has no control over the content of these websites or their material, we are not responsible for their content. Nor is the Company liable for any damages or losses that may arise from the use of these links.
Here's how to contact us
For further information about the processing of personal data, or if you have any questions, please feel free to contact us:
Jula Ab
Attn: DPO
P.O. Box 363
532 24 Skara